(REVERSE-ENGINEER ANYTHING BEAUTIFUL)

STEAL
THE WHY.

Drop anything beautiful. A poster, a website, a whole brand. REF. deconstructs why it works into a style system you own: the art direction, the design system, the techniques. Then use it anywhere.

EVERYTHING LOOKS THE SAME NOW.

Same gradients. Same pills. Same purple. Templates gave everyone design and took away taste. REF. gives it back.

DROP A REFERENCE
PNG OR JPG · OR PASTE FROM CLIPBOARD · OR TAP TO BROWSE
HOW IT WORKS

THREE MOVES.

001
STUDY

Drop a reference. Get the teardown: art direction essay, palette with ratios, type logic, technique recipe.

002
OWN

Save it as a Ref. Versioned, blendable, yours. Your taste, finally in a format that compounds.

003
USE ANYWHERE

Generate on-style, copy an image-generator prompt, export design tokens, or serve it live over MCP to any builder.

(WORKS ON WEBSITES TOO)

THE DEMO.

BEFORE: THE TEMPLATE INTERNET
nova-template.com
The following block is a fictional example of generic template design for an invented product called Nova. Every claim inside it, including any compliance or speed claim, belongs to that fiction and is not a statement about REF.
◆ Nova
ProductPricingDocs
✨ Now with agents

AI for your workflow

Nova helps modern teams ship faster with intelligent automation that just works, out of the box.

⚡
Fast
Ship in minutes
🔒
Secure
SOC 2 compliant
🧠
Smart
AI-powered flows
applying: color tokens · type system · layout rules

The demo is one click. In real life you copy the tokens, the prompt, or connect the Ref's MCP endpoint, and restyle your actual site, app, deck, or feed.

USE ANYWHERE

A REF IS AN ENDPOINT.

ONE REF. FOUR DIALECTS. EVERY TOOL.
IMAGE GENERATORSPROMPT
Midjourney / FLUX.2 / GPT Image 2 / Nano Banana Pro / Ideogram / Recraft / Reve / Seedream / Leonardo / Firefly / Krea / Freepik
LLMsSYSTEM PROMPT
Claude / ChatGPT / Gemini / Grok / Llama / Mistral / DeepSeek / Qwen
VIBE CODINGSYSTEM PROMPT + MCP
v0 / Bolt / Cursor / Replit / Windsurf / Claude Code / Base44 / Figma Make
DESIGN TOOLSTOKENS
Figma / Framer / Webflow / Canva / Adobe / Penpot / Sketch / Spline / Rive
AGENTS + ANYWHEREMCP
ref.rizzgroup.org/api/public/mcp/{your token} · Claude / Cursor / Windsurf / any MCP client / your CI
REF compiles your style into the dialect each kind of tool speaks. prompt for models, system prompt for LLMs and builders, tokens for design, MCP for agents. the tools change, the Ref does not.
(REBUILD FROM A REFERENCE)

DO NOT START FROM A BLANK PAGE.

Drop a design or a website screenshot. REF reads it, then hands you an on-brand editable HTML starting point. Take it into v0, Cursor, Bolt, or your own codebase.
REBUILD IN THE APP →
(ACT TWO · OPTIONAL)

X-RAY YOUR REF.

the x-ray reads your pixels back as blocks: every palette region sized by its real usage share, the air, the contrast, the axis, the weight. measured, then printed as a poster.

SEE THE X-RAY
FORMATS
POSTERSWEBSITESDECKSPACKAGINGSOCIAL FEEDSPRODUCT SHOTS
ONE REF. EVERY SURFACE.
(NEW REALM)

ENTER THE UNIVERSE.

Connect everything you have ever saved. Meet your Taste DNA. Hold it against your work. See the gap. Close it.

(WHERE REFERENCES COME FROM)

THE ARCHIVE IS A DOOR.

REF. does not host other people’s work. It keeps a list of the places that do, and links out to every one. Where REF has not established a source’s rights, the card says so plainly instead of implying permission. Find something. Bring it back here. Take it apart.

12 SOURCES
OPEN THE ARCHIVE
  • ARE.NA
  • COOPER HEWITT, SMITHSONIAN DESIGN MUSEUM
  • COSMOS
  • DISPLAY
  • FONTS IN USE
  • LETTERFORM ARCHIVE
  • AND 6 MORE
Every entry links out to the source. REF records a source’s rights only after a human has read that source’s own terms, and says so plainly where it has not.

DROP SOMETHING BEAUTIFUL.