REF.
THE X-RAYUNIVERSEDISCOVERPRICINGOPEN THE APP →
(REVERSE-ENGINEER ANYTHING BEAUTIFUL)

STEAL
THE WHY.

Drop anything beautiful. A poster, a website, a whole brand. REF. deconstructs why it works into a style system you own: the art direction, the design system, the techniques. Then use it anywhere.

OPEN THE APPSEE A TEARDOWN
WHY
SYSTEM
YOURS

EVERYTHING LOOKS
THE SAME NOW.

Same gradients. Same pills. Same purple. Templates gave everyone design and took away taste. REF. gives it back.

(THE X-RAY · SEE THE WHY · NO SIGN IN)
THE X-RAY.
Drop anything beautiful. Watch REF dissect it. Take the why. Every mark anchors to your actual pixels. No AI. No invented content.
DROP ANYTHING →
(REBUILD FROM A REFERENCE)
DO NOT START
FROM A BLANK PAGE.
Drop a design or a website screenshot. REF reads it, then hands you an on-brand editable HTML starting point. Take it into Lovable, v0, Cursor, or your own codebase.
REBUILD IN THE APP →
(NEW REALM)

ENTER THE
UNIVERSE.

Connect everything you have ever saved. Meet your Taste DNA. Hold it against your work. See the gap. Close it.

DOOR 1
TASTE DNA
Your aesthetic identity. Signature palette, five axes, one card you want to post.
DOOR 2
PRO MIRROR
Your taste vs your output. The gap named. The single sharpest fix per axis.
HOW IT WORKS

THREE MOVES.

001
STUDY

Drop a reference. Get the teardown: art direction essay, palette with ratios, type logic, technique recipe.

002
OWN

Save it as a Ref. Versioned, blendable, yours. Your taste, finally in a format that compounds.

003
USE ANYWHERE

Generate on-style, copy a Midjourney prompt, export design tokens, or serve it live over MCP to any AI tool.

(WORKS ON WEBSITES TOO)

THE DEMO.

BEFORE: THE TEMPLATE INTERNET
nova-template.com
◆ Nova
ProductPricingDocs
✨ Now with GPT-5

AI for your workflow

Nova helps modern teams ship faster with intelligent automation that just works, out of the box.

⚡
Fast
Ship in minutes
🔒
Secure
SOC 2 compliant
🧠
Smart
AI-powered flows
applying: color tokens · type system · layout rules

The demo is one click. In real life you copy the tokens, the prompt, or connect the Ref's MCP endpoint, and restyle your actual site, app, deck, or feed.

(WAITLIST)

GET IN EARLY.

Small closed beta. Bring one reference you love. Leave with a system you own.

FORMATS
POSTERSWEBSITESAPPSDECKSPACKAGINGSOCIAL FEEDSPRODUCT SHOTS
ONE REF. EVERY SURFACE.
USE ANYWHERE

A REF IS AN
ENDPOINT.

ONE REF. FOUR DIALECTS. EVERY TOOL.
IMAGE GENERATORSPROMPT
Midjourney / FLUX.2 / GPT Image 2 / Nano Banana Pro / Ideogram / Recraft / Reve / Seedream / Leonardo / Firefly / Krea / Freepik
LLMsSYSTEM PROMPT
Claude / ChatGPT / Gemini / Grok / Llama / Mistral / DeepSeek / Qwen
VIBE CODINGSYSTEM PROMPT + MCP
Lovable / v0 / Bolt / Cursor / Replit / Windsurf / Claude Code / Base44 / Figma Make
DESIGN TOOLSTOKENS
Figma / Framer / Webflow / Canva / Adobe / Penpot / Sketch / Spline / Rive
AGENTS + ANYWHEREMCP
mcp.ref.design/s/your-ref · Claude / Cursor / Windsurf / any MCP client / your CI
REF compiles your style into the dialect each tool speaks. prompt for models, system prompt for LLMs and builders, tokens for design, MCP for agents. the tools change, the Ref does not.

DROP SOMETHING
BEAUTIFUL.

OPEN THE APP →